AI consultants and builders. We help businesses put AI to work, turn what we learn into products like HOH, and teach applied AI through our Academy.
Photos: Smartworks Coworking, Laura Lezman, airfocus / Unsplash
Most Indian small businesses still run on paper registers, Excel sheets and foreign tools that were never built for GST, UPI or WhatsApp. The owners are not behind; the tools are. AI can close that gap fast, if someone does the careful work of fitting it to how each business really runs. That is our job.
The long version of our principles, with a real example of each.
Small businesses hand software their most sensitive records: guest IDs, phone numbers, payments. We treat that as a duty, not a data asset. Access is limited to people you add, everything is backed up daily, and you can take your data with you whenever you like.
When a hotel asked us to move their records to another tool, we gave them a full export the same day, in plain spreadsheets they could open without us.
Most business software is designed abroad and adapted for India later. We do the opposite: tax rules, payment habits and the way customers actually talk to a business shape the product from the first screen.
HOH sends the invoice on WhatsApp instead of email, because that is where guests actually read it.
// Sample code: illustrates the idea, not HOH's production source.
export function invoiceTotals(lines: Line[], tariffPerNight: number) {
const subtotal = sum(lines.map((l) => l.amount));
const rate = gstRateForTariff(tariffPerNight); // e.g. 5 (sample)
// Intra-state stay: split equally into CGST and SGST
const cgst = roundToPaise((subtotal * rate) / 200);
const sgst = cgst;
return { subtotal, rate, cgst, sgst, total: subtotal + cgst + sgst };
}AI is a tool, not a feature list. We use it for language and judgement work, like reading a guest message and drafting a reply, and never for anything that must be exactly right every time, like tax.
We tried AI for room-rate suggestions and dropped it: owners trusted their own judgement more, and a simple rate calendar was faster.
Our customers run hotels, not IT departments. So the software has to set itself up, keep itself up to date and be learnable by a new receptionist in one shift.
We cut HOH’s setup from twelve screens to four after watching an owner give up halfway through.
A short history, and what comes next.
Early 2024
We sat with owners of small hotels and watched how bookings, payments and bills really get done.
Mid 2025
Registered in Bengaluru to help Indian businesses put AI to work.
Late 2025
A handful of independent hotels start running their front desk on HOH and tell us what breaks.
Early 2026
Business owners spend a weekend learning to use AI on their own work, in English and Hindi.
Late 2026
HOH opens to more hotels, with WhatsApp, UPI and GST billing built in.
Next
Attendance, leave and payroll for small Indian teams.
Founder
Leads client work, builds HOH and teaches in the Academy.
Has spent years building software for small businesses and saw first-hand how much of India’s hospitality still runs on paper. Leads product and engineering, and teaches the business owners’ workshop.